UI/UX Design Prime License - Black Friday
CHALLENGE
Tasks we faced:
- Design a visually compelling and conversion-focused Black Friday landing page for Prime License
- Create a clean, intuitive user experience that highlights exclusive deals and simplifies the purchase process
- Incorporate engaging elements such as countdown timers, limited-time offers, and bold CTAs to drive urgency
- Ensure seamless navigation and mobile responsiveness for optimal user experience across all devices
TECHNOLOGIES
The following tools were used for the design phase of the project:
- UI/UX Design – Figma, Adobe XD
- Prototyping – Interactive prototypes to test user flow and responsiveness
The design process began with market research and competitor analysis to identify trends in Black Friday campaigns. We prioritized a minimalist yet striking design, utilizing dark backgrounds with contrasting elements to capture attention. Key focus areas included clear product displays, easy navigation, and prominent call-to-action buttons that guide users effortlessly through the sales funnel.
The result was a dynamic, engaging landing page that not only enhanced user experience but also drove higher engagement and conversions for Prime License during the Black Friday sales event.